History Of My Personal Trainer

"My Personal Trainer™ was conceived after professionally spending more than 35 years in the fitness and weight loss industries while working directly and indirectly with some 1.5 million men and women. These years have taught me more about what is wrong with these industries than what is right. In my professional opinion, I can say without much prejudice that most of what has and is being taught, promoted and believed by the vast majority of "so-called" personal trainers and exercise "experts", as well as most gyms, fitness centers and health clubs, do not understand why they do what they do to produce minimal results for most at best, and injuries at worst, or how to even properly measure results both, positive or negative."

This understanding lead to the formation of My Personal Trainer™, Inc. MPT started in 2004 under very unusual and even somewhat humorous circumstances. Its inception and first location was behind a — well — let's call it a book and video store with the letters XXX in their front window. Also, directly across the street was a dying group of businesses called a cemetery, literally, and in the back was a run-down cat-infested trailer park. Not what you would call the best demographics for starting a personal training studio but, regardless of this "less than affluent" location, we immediately experienced an influx of both men and women, ages eighteen to eighty, and representing a large variety of social classes and incomes. Another event that was totally unexpected was that some of these clients were driving up to 30 miles one way to receive our services.

With the success of the original studio in Canton, Ohio, we began expansion and opened two additional company studios in 2005. In 2009, we relocated our original studio to a much more professional location and immediately experienced a 300% increase in business. Along with this move, we also opened new MPT corporate offices directly adjacent to this suite in order to have on-site training classes for new franchisees.

My mother used to say, "when you rush, you make mistakes." While exercising extreme control of growth and intentionally applying our foot much more to the brake than the accelerator for up-front control purposes, we have continually upgraded the look and feel of the studios as we opened more locations. Now we have a design and style that is absolutely perfect for both men and women's tastes and comfort. However, there is one thing that we did not and could not upgrade. That is our exercise training protocol because that has been absolutely right-on from the very beginning.

Our clients have been getting results for five years now that would be hard for them to believe is possible until they experienced it for themselves — typically 75% to 150% strength increases in a matter of a few months and fat losses ranging from 25% to upwards of 75%.

We are now postured to begin offering franchise opportunities nationally to select individuals that we feel have the right stuff: Awesome attitude, assertiveness, motivated to make a lot of money (but not allowing money to make them) and, most importantly, an abundant passion for helping people to positively change their lives through our unique one-on-one progressive resistance exercise protocol and no nonsense nutritional system.

Jeffrey C. Stone, Sr.
President and Founder

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